In late 2023, The FatFace Foundation partered with Buglife with a plan to create 35 hectares of wildflower pathways in specially selected areas in the UK as part of our 5 strategic goals to 2030.

Buglife is the only organisation in Europe devoted to the conservation of all invertebrates. The charity is actively working to save our rarest little animals, everything from bees to beetles, worms to woodlice and jumping spiders to jellyfish. There are more than 40,000 invertebrate species in the UK, and many of these are under threat as never before. Buglife’s aim is to halt the extinction of invertebrate species and to achieve sustainable populations of invertebrates. Just one of the many ways Buglife are working to achieve this is by undertaking practical conservation projects that will contribute to achieving their aim.

One of these projects is “Life on the Edge” – an exciting new Buglife partnership project that aims to restore viable populations of some of the UK’s rarest invertebrates and plants living along the South Devon coast between Berry Head and Wembury, including the last known colony of the Six-banded Nomad Bee (Nomada sexfasciata).

The project area covers a 75km stretch of coastline between Berry Head and Wembury and aims to save species; giving them a safer long-term future by expanding and reconnecting the traditional coastal landscapes on which they depend. Restoring wildflower-rich cliff tops and highway verges, carefully managing scrub mosaics, strategic hedgerow connections, and more wildlife-friendly parks, churchyards, school grounds and private gardens.

The connected network of B-Lines will enable species to move freely through our countryside, expand their populations and recolonise areas from where they have been lost.

The result will be a coastline, and its connected hinterland, that is buzzing with wildlife, packed with wildflowers and a treat for the eye for residents and visitors alike.

Buglife are delighted to be partnering with the FatFace Foundation delivering 35 hectares of wildflower rich pollinator habitat on the South Devon coast to help celebrate 35 years of FatFace. The Foundation’s contribution has enabled a much larger project to be fully funded which will hopefully restore or create at least 500 hectares of habitat and help to secure the future of several of our rarest bees.

Paul Hetherington

Director of Fundraising and Communications , Buglife